Client work

What the work moved.

Rates, not adjectives.

Nine engagements, written up in full. Every one of them anonymous, because publishing a client's traffic and revenue is not ours to do. The numbers are real, and they are the ones we were hired to move.

Made-to-measure home · UX / UI / CRO · Shopify

The order form was the funnel

When a product is made to the customer's own measurements, every sale runs through one form. We rebuilt that form, and the storefront around it.

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+55%Conversion rateYear over year, first month after launch
+56%Add-to-cart rateYear over year, second month
−6.0ptCart abandonmentAcross the build period
DTC apparel & accessories · UX / UI / CRO · Shopify

The theme could not say what the brand meant

A stock theme offered a dozen ways to lay out a page, and none of them looked like the brand. We replaced the defaults with a system of custom branded sections and rebuilt the product page on top of it.

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+34%Conversion rateYear over year, first clean window
+39%Online store ordersSame window, same comparison
+42%Online store revenueVolume, not discounting; order value held
Why there are no logos here

We don't publish
our clients' numbers.

Permission to do the work is not permission to publish a client's traffic and revenue. Every study here is anonymous by default: no name, no category specifics, and no quote that could be searched back to the brand.

01

Rates, not volumes.

Conversion, add-to-cart, abandonment. A rate is already normalized by traffic, so it says what changed without exposing what a client sells.

02

The losses stay in.

Where a metric moved the wrong way, it stays in the write-up. A set of results with no losses in it is a set that has been edited.

03

One window, named.

Each study states the exact comparison window it measures. No blended lifetime figures, no cherry-picked fortnight.

Your turn

See what one team
can run for you.

A 30-minute intro call. We'll review your stack, surface the highest-leverage moves, and tell you honestly if we're a fit, or who else might be.