Storefront Management & Optimization
Gild is a preferred partner with leading ecommerce platforms and software that provide top-tier solutions for driving growth. We set up, manage, and optimize these software solutions on your online store in addition to executing onsite modifications to improve customer experience and overall conversion rate. Our data-based approach to conversion rate optimization includes tasks like product page structural changes to improve add to cart rate, building dedicated landing page conversion paths based on traffic source and developing customer product quizzes to make customers feel more confident in their purchases.
Engagement, Acquisition & Retention
Targeted customer communication in the form of strategic on-site lead capture activations, and email/direct mail flows with the goals of keeping current customers engaged, acquiring new customers, and retaining current customers. E.A.R. as we refer to it also includes strategy and execution of major customer retention initiatives like loyalty programs.
Paid Media
Taking a holistic approach and leaning on more than a decade’s worth of platform-specific experience, we handle the strategy, ad creation, and ongoing campaign management of your digital advertising channels while maintaining a return on ad spend (ROAS) that will allow for profitable and scalable growth. With the new challenges brought on by iOS 14.5, we’ve learned new techniques surrounding what audiences and creatives are working for Paid Social in 2024. Platforms we manage include Facebook, Instagram, Google Search, Google Shopping, TikTok and Pinterest.
Promotions Management
From a Black Friday blowout to a new product spotlight, we manage every piece of online store promotions including discounting strategy, email design and copywriting, on-site implementation, email list management/segmentation, and deployment.
Business Intelligence
By combining data architecture and analytics, we transform disparate data sources into customized visual dashboards–taking the guesswork out of decision making and providing our team and yours the insights needed to scale a business with confidence. Learn More