Fractional Ecommerce Teams: The Real Cost Math

The question most $2M-$50M DTC brands ask is "can we afford another head?" That is the wrong question. The right one is "how many disciplines does this business need covered, and at what fraction of a person each?" Almost every brand in that band needs six or seven capabilities running at somewhere between 10% and 40% of a full-time load. A full-time hire buys you one of them at 100%, and you pay for the other 60% whether you use it or not.