Paid Search
Developed promotional calendar based on customer lifecycle in an effort to drive orders while preserving margins as much as possible.
Software Integration
Identified and implemented software to integrate inventory management with third-party logistics warehouse proprietary system who was managing wholesale orders and inventory counts.
Promotion Planning
Developed promotional calendar based on customer lifecycle in an effort to drive orders while preserving margins as much as possible.
Customer Service Optimization
Integrated robust customer service software and management processes to increase operational efficiency and customer satisfaction.
Lead Acquisition
Provided lead acquisition strategy that tripled average leads per month generated on the site within 60 days.
Strategic Merchandising
Adjusted the merchandising strategy and how the product was positioned on the site to increase the average order value.
Price Optimization
Improved conversion rates and grew online sales by taking a formula-based approach to price optimization and testing customer responsiveness.