Profitable acquisition.
Google, Meta, TikTok, Pinterest. Strategy, creative, budget, reporting. Paid media built to acquire net-new customers profitably — and creative that actually scales without burning out the audience.
Everything we run inside this pillar.
Paid Social
Meta, TikTok, Pinterest. Audience-segmented, creative-led, full-funnel.
Paid Search
Google Ads, Performance Max, Shopping. Granular keyword and product feed strategy.
Creative Strategy
Concepts, angles, hooks. Briefing your creative team or producing in-house.
Budget Allocation
Cross-channel budget logic, daily monitoring, reallocation against ROAS.
Attribution & Reporting
GA4, Triple Whale, Northbeam. Honest reads on what's really working.
Audience Strategy
Custom audiences, lookalikes, retargeting cohorts. Built from your CRM, not generic.
A Paid Media Manager. A Creative Strategist. An ad ops freelancer.
Three roles you'd otherwise hire to run paid media well. We staff them with senior operators who own a P&L — and we don't take performance fees, so the recommendation is always honest.
Paid Media Manager
~$130K loaded
Creative Strategist
~$110K loaded
Ad Ops Freelancer
~$6K/mo retainer
The tools we deploy by default.
Configured, integrated, and run by senior operators. We use what works for the brand — not what we get a referral kickback on.
How a typical retainer month runs.
Paid media moves daily. Our cadence is built around fast feedback loops: weekly creative iteration, monthly strategy reviews, quarterly audience and budget resets.
Pacing & alerts
Budget pacing, anomaly detection, creative fatigue monitoring. Async dashboard + Slack alerts.
Creative cycle
New concepts shipped, winners scaled, losers killed. Hook + angle + creative briefs ready for production.
Channel review
Honest read across Meta, Google, TikTok, Pinterest. What earned its budget, what didn't, what to test next.
Audience reset
Custom audience refresh, lookalike rebuild, attribution model recalibration.
A creative-led, audience-segmented Meta funnel for net-new customer acquisition.
Ultra-granular Google Ads strategy in a category dominated by big-box competitors.
“I have been with my current employer for eleven years, and we have been using The Gild Group in some way for nearly my whole tenure. Sarah, Taylor, and the Gild Team are professional and skillful, yet provide their services in such a warm and personable manner that you feel like they're a member of your own company.”
Often runs alongside.
Run this with us.
A 30-minute intro call. We'll review your stack, surface the highest-leverage moves in this pillar, and tell you honestly if we're a fit.