WHAT WE RUN/Retention & Lifecycle Marketing
02Retention & Lifecycle

Turn buyers into a base.

Email, SMS, automation, segmentation, loyalty, win-back. Klaviyo-native lifecycle programs that lift LTV without burning your list — built for the brand where the next purchase is the one that matters.

What's in scope

Everything we run inside this pillar.

Email & SMS

Welcome, abandoned cart, post-purchase, win-back. Single-send and triggered.

Automation Architecture

Flow building, deliverability monitoring, suppression hygiene.

Segmentation

RFM modeling, predictive segments, behavioral triggers.

Loyalty Programs

Tier design, points logic, redemption strategy. Smile, Yotpo, Loyalty Lion.

Win-back & Re-engagement

Lapsed customer flows, replenishment cycles, sunset logic.

Reporting

Channel-attributed revenue, list health, LTV / CLV tracking.

What this replaces

A Retention Lead. A Klaviyo Specialist. A loyalty program manager.

Three roles you'd otherwise hire to keep buyers coming back. We staff them with senior operators on a fixed monthly retainer — and we're a Klaviyo Master Partner, not just users.

Retention Lead

~$140K loaded

Klaviyo Specialist

~$90K loaded

Loyalty Manager

~$5K/mo retainer

The stack

The tools we deploy by default.

Configured, integrated, and run by senior operators. We use what works for the brand — not what we get a referral kickback on.

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What we build

The lifecycle programs we deploy by default.

Every brand gets a baseline. The exact build is tuned to your customer data — repeat purchase frequency, segment behavior, channel mix.

At signup

Welcome series

5-touch welcome with progressive product education. Hits soft-CTA early, hard-CTA late.

Cart event

Abandoned cart

3-touch abandoned + browse-abandon recovery, with SMS escalation when revenue justifies.

Post-purchase

Post-purchase

Order education, review request, cross-sell, replenishment trigger if applicable.

90 days lapsed

Win-back

Lapsed-customer flow with creative rotation. Sunset to suppression at 180 days for deliverability.

Proof

Lifecycle work that lifted LTV.

See all case studies →
Retention · Jewelry BrandCase

Net-new acquisition strategy that didn't burn the existing customer base.

+43%returning customers
+147%new customers
+650%ROAS
“Using Meta as the primary channel, the team developed strategic concepts and angles tailored to the brand's target audience.”
Retention · Pet AccessoriesCase

Lifecycle rebuild for a brand that needed to convert one-time gift purchases into a base.

+38%list-attributed rev
+22%avg LTV
+18%repeat purchase
“They have the right instincts for growing brand recognition and sales.”
In their words
“We've seen a huge impact on our paid social media marketing since working with them. I would definitely recommend them to anyone looking for ecommerce and social media marketing management.”
SJSusannah JagstadtSr. Manager · Le Creuset
Ready?

Run this with us.

A 30-minute intro call. We'll review your stack, surface the highest-leverage moves in this pillar, and tell you honestly if we're a fit.