Your storefront, run end to end.
Site management, CRO, merchandising, promotions, analytics, integrations. The day-to-day decisions that compound into conversion lift, AOV growth, and a storefront that actually merchandises — not one that just publishes products.
Everything we run inside this pillar.
Site Management
Theme work, app integration, daily QA, content publishing.
Conversion Optimization
A/B testing, funnel tuning, checkout repair.
Merchandising
Collection strategy, product positioning, hero rotation.
Promotions
Calendar planning, sale execution, discount strategy.
Analytics & Reporting
GA4, Triple Whale, weekly + monthly performance reads.
Integrations
Subscription, loyalty, reviews, ERP / 3PL hand-offs.
A Director of Ecommerce. A Site Merchandiser. Sometimes a CRO consultant.
Three roles you'd otherwise hire to run the storefront properly. We staff them with senior operators on a fixed monthly retainer.
Director of Ecommerce
~$160K loaded
Site Merchandiser
~$90K loaded
CRO Consultant
~$8K/mo retainer
The tools we deploy by default.
Configured, integrated, and run by senior operators. We use what works for the brand — not what we get a referral kickback on.
How a typical retainer month runs.
A repeatable rhythm. The cadence is consistent across our roster — what changes is the specific roadmap for your brand.
Merchandising sync
Hero rotations, collection updates, anything time-sensitive. 30 min on Zoom.
CRO test review
What's in flight, what's shipped, what's the next hypothesis. Notion doc, async-friendly.
Site performance review
Conversion, AOV, top SKUs, bottom SKUs, loss-leaders. Honest read of the month.
Roadmap reset
Big bets re-prioritized. Budget reallocation against what's working.
Repositioned merchandising and pricing to lift margin without devaluing product.
Formula-based pricing optimization on a competitive, big-box-dominated category.
“Gild has continued to do great work — helping us with everything from marketing to pricing strategy. We've seen our business grow exponentially and continue to reach new customers each month.”
Often runs alongside.
Run this with us.
A 30-minute intro call. We'll review your stack, surface the highest-leverage moves in this pillar, and tell you honestly if we're a fit.