The ecommerce team you’d hire...without the hire.
Performance, retention, and storefront ops as one embedded team. Senior operators. Fixed monthly retainer. Charleston-built since 2014.
Certified partners
A few brands we’ve scaled
Performance. Retention. Storefront.
One team.
A complete ecommerce function — senior operators across all three pillars, on your roadmap, accountable to the same P&L line as you.
Three integrated pillars. Staffed with senior operators.
We replace the agency stack with one embedded team. The same caliber of operator you’d hire in-house — on a fixed monthly retainer.
Fractional Ecommerce Management
Your storefront, run end to end.
Site management, CRO, merchandising, promotions, analytics, integrations. The day-to-day decisions that compound into conversion lift, AOV growth, and a storefront that actually merchandises.
Replaces
Director of Ecommerce + Site Merchandiser
Learn more about this pillar →Representative outcomes
Retention & Lifecycle Marketing
Turn buyers into a base.
Email, SMS, automation, segmentation, loyalty, win-back. Klaviyo-native lifecycle programs that lift LTV without burning your list — built for the brands where the next purchase is the one that matters.
Replaces
Retention Lead + Klaviyo Specialist
Learn more about this pillar →Representative outcomes
Performance Marketing
Profitable acquisition across channels.
Google, Meta, TikTok, Pinterest. Strategy, creative, budget, reporting. Paid media built to acquire net-new customers profitably — and creative that actually scales without burning out the audience.
Replaces
Paid Media Manager + Creative Strategist
Learn more about this pillar →Representative outcomes
Three things we run on.
Mid-market ecommerce is being run by people who treat it like a side desk. We don’t. These are the operating principles we hire against, organize the team around, and hold every retainer to.
Operators, not account managers.
Every Gild engagement is led by a partner who has carried a P&L. No bait-and-switch onto a junior pod after the close. The senior people you meet on the pitch are the senior people who run the work.
One team beats a stitched stack.
Three agencies, three Slacks, three reporting cadences — that’s how mid-market growth gets stuck. We replace the stitching with one team running paid, retention, and storefront against one shared roadmap.
Embedded ≠ overhead.
Senior decisions and shipping speed at one fixed retainer. We run AI-augmented execution where it works and human craft where it matters — so you get the integrated capacity of an in-house team without the headcount.
We move the metrics that move the business.
A national jewelry brand needed net-new customers without burning retention.
“Built a paid social funnel that acquires net-new customers without compromising retention. The team treated our P&L like theirs.”
Outcomes
National construction supplies
High-end online grocer
Sarah Lovingood
Co-Founder · Performance & Acquisition
Taylor Rains
Co-Founder · Storefront & Retention
Run by operators.
Not account managers.
We started Gild in 2014 because mid-market Shopify brands deserve the same caliber of operator as enterprise — without the bloat, the bait-and-switch, or the agency theater.
Every account is led by a partner. Every roadmap is signed off by you. Every quarterly review is run against the OKRs we set together.
How we run your ecommerce.
A repeatable four-phase model. Senior operators in every phase. One shared roadmap, one Slack channel, one number you and we are both accountable to.
Discovery
Audit, data, stack review, opportunity sizing. We look at what’s underleveraged, not just what’s broken.
Roadmap
Quarterly OKRs and budget you sign off on. No work begins without alignment in writing.
Run
Embedded execution, weekly syncs, monthly business reviews. One Slack channel, one shared roadmap.
Reset
Strategy refresh and budget reallocation tied to results. We retire what isn’t working.
Operator-level writing from the desk.
“The retainer compression coming for mid-market agencies.”
AI productivity is reshaping how brands buy ecommerce services. ~38% of US digital agencies have moved at least one service line off hourly billing in the last 12 months — and 29% report client pushback citing AI productivity.
Here’s how we’re repricing the embedded model — and why integrated capacity beats hourly billing for the $5–25M founder.
Lifting paid social ROAS by 650% without burning retention.
Audience-segmented creative rebuild + founder-to-founder approval cadence.
The mid-market retention stack we run, and the one we don’t.
Klaviyo, Postscript, Yotpo, Loop — what actually earns its line item at $5–25M.
Why we don’t take performance fees.
A short note on incentive alignment, retainers, and the kind of decisions a fee structure forces.
“In ten years of running this business, I haven’t had an easier or more successful partnership… Don’t start with them, I want them all to myself!”
See what one team
can run for you.
A 30-minute intro call. We’ll review your stack, surface the highest-leverage moves, and tell you honestly if we’re a fit — or who else might be.